Wednesday, 28 March 2018
PG Tips TV Advert and Evaluation
Evaluation
In this task, as a group, we need to create a TV Advert that re-brands a product to a different audience. For the advert my group decided to select PG Tips and re-brand it to a younger audience because the main target audience of PG Tips is of the older generation. There was three of us in the group. One had pitched a Marmite advert and the other two pitched a PG Tips advert. as a group we thought the best thing to do was film a PG Tips advert because two out of three people already had ideas for this product.
To collect feedback I played the advert to people that fitted into the target audience. A lot of people said the action sequence was good and that when the two people are playing a game at the start of the video, it looks like a gaming video on YouTube. The main target for this TV advert was the re-brand PG Tips to a younger audience. I think this TV advert does this as it shows to use of technology (the game), which people within the target audience are familiar with and use on a daily basis. In this advert we as a group used a lot of different shots, VFX and SFX. The scene of the Advert was as if it was an actual gaming room. The costume what the people were wearing in the shot were also what a typical gamer would wear. I think that the adverts story was good and would appeal to the target audience as this was shown in the feedback given to me by people within my target audience. within this advert it shows that PG Tips will make you better at games. This will make people of the target audience believe its true and subconsciously do better at a game making them want more PG Tips. I wanted to show the target audience that PG Tips can also be for younger people not just older people. I think the advert looks professional and fits all rules and regulations given to me from the BCAP code.
I think that the editing of this TV advert was excellent. The start of the advert where game play is shown of a game is just a shot filmed in front of green screen and effects are used to make the characters look like they are in an old game. The fight scene was sped up to create more violent scene. the use of music i thought was also very good as the starting music was music typically used in a gaming video, which is the style of filming used at the start. The fight scene had music that would typically be played during a war scene. This boosts up the action in this scene. On the other hand I think that the audio of the dialogue is not of a good quality. This is because a microphone was not used. Also some of the shots were out of focus. Although some of the shots and the audio were not to good, I think the overall product was very good.
To collect feedback I played the advert to people that fitted into the target audience. A lot of people said the action sequence was good and that when the two people are playing a game at the start of the video, it looks like a gaming video on YouTube. The main target for this TV advert was the re-brand PG Tips to a younger audience. I think this TV advert does this as it shows to use of technology (the game), which people within the target audience are familiar with and use on a daily basis. In this advert we as a group used a lot of different shots, VFX and SFX. The scene of the Advert was as if it was an actual gaming room. The costume what the people were wearing in the shot were also what a typical gamer would wear. I think that the adverts story was good and would appeal to the target audience as this was shown in the feedback given to me by people within my target audience. within this advert it shows that PG Tips will make you better at games. This will make people of the target audience believe its true and subconsciously do better at a game making them want more PG Tips. I wanted to show the target audience that PG Tips can also be for younger people not just older people. I think the advert looks professional and fits all rules and regulations given to me from the BCAP code.
I think that the editing of this TV advert was excellent. The start of the advert where game play is shown of a game is just a shot filmed in front of green screen and effects are used to make the characters look like they are in an old game. The fight scene was sped up to create more violent scene. the use of music i thought was also very good as the starting music was music typically used in a gaming video, which is the style of filming used at the start. The fight scene had music that would typically be played during a war scene. This boosts up the action in this scene. On the other hand I think that the audio of the dialogue is not of a good quality. This is because a microphone was not used. Also some of the shots were out of focus. Although some of the shots and the audio were not to good, I think the overall product was very good.
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Evaluation In this task, as a group, we need to create a TV Advert that re-brands a product to a different audience. For the advert my...
